India is betting big on health tourism and Kerala is best suited to play an anchor. Great international connectivity, healthy climate, availability of highly skilled personnel with international experience, and great getaways make Kerala the anchor location for health tourism ventures. The development of Ayurveda as a reliable branch of alternative medicine is another unique advantage for Kerala.
Kerala being one of the most connected Indian States is poised to make it big on the health tourism sector. There are several hospitals across the State, especially in Thiruvananthapuram, Kochi and Kozhikode which maintain international standards in infrastructure, state-of-the art equipment and healthcare attracting foreign patients. The State has pioneering institutions in dental tourism which attracts patients across the globe. The State also hosts some of the first hospitals which have gone in for accreditation by the National Accreditation Board for Hospitals and Healthcare Providers.
Another highlight is Kerala's health tourism with its practice of authentic Ayurveda. Most reputed Ayurveda institutions are rooted in Kerala where it has a strong presence in the healthcare of people. Unlike in the past, entrepreneurs are setting up world class facilities in Kerala offering both curative and rejuvenative remedies based on Ayurvedic formulations.
Besides its rejuvenation packages, people slowly realize Ayurveda's effectiveness in offering cure for chronic health conditions such as diabetes, rheumatoid arthritis, psoriasis, mental diseases, eye diseases, fistula, obesity and life-style diseases such as spondylosis.
The Government of Kerala has put in place a certification scheme for providers of Ayurveda healthcare services. Institutions will be granted 'Olive Leaf' and 'Green Leaf' certifications based on the facilities on the premises, availability of qualified professionals, infrastructure etc. Details of the certification norms are available at (www.keralatourism.org)
Ayurveda centres, which have been classified/approved by the Government of Kerala, will be eligible for financial concessions/incentives which includes investment subsidy up to 10 per cent subject to a maximum of Rs.10 lakh. They are also eligible for concession in electricity charges.