Banking and Financial Services is yet another area for innovative investments. The groundwork has already been completed with the wide penetration of equity culture amongst a large section of the people and concepts like futures trade in commodities.
The investment Kerala made in education and health in the past has started paying dividends now. It has produced a generation of people that creates wealth at home and abroad. Financial institutions that come up with imaginative products would find Kerala a fertile land to grow.
Kerala’s health indices are legendary, but seldom does the health of its basic financial services system get its due. It has a robust and savvy banking system which involves multinational banks, nationalized banks, private scheduled banks and new generation banks. But unlike most other States, Kerala has a very strong, legal and regulated financial market that serve people at the mass level, often people below the pyramid.